I have always been quite suspicious of Whole Foods. Their prices are astronomically high and their promotions for "healthy" products sounds like pure hucksterism. They just tell you what they think you want to hear and, if you are naive and have the money, you believe all of their claims and you buy their products. Please explain to me why you call a house brand of granola "Rain Forest Granola?" Is there anything in the granola that actually comes from the rain forest? Or do you just call it Rain Forest Granola because many people automatically associate the words "Rain Forest" with healthy products? Is Whole Foods concerned more with health or with simple marketing to the unquestioning masses?
Of course, I have never seen anyone reporting any evidence that people who shop at Whole Foods or similar stores actually live healthier lives. But . . . Whole Foods certainly knows how to make money.
Now, the shit has hit the Whole Fan. Whole Foods has been caught selling bottled water (from a geothermal source TWO MILES DEEP! It MUST be pure!) that contains abnormally high levels of arsenic.
According to Consumer Reports:
Natural foods grocery chain Whole Foods introduced its new brand of bottled water at a 2015 investor event, where company executives heralded the product’s purity and healthfulness.
“It naturally flows out of the ground,” chief operating officer A.C. Gallo said about the company’s spring in Council, Idaho, according to a published transcript on its website. “We built, actually, a spring house over it so we can let the water go down to the bottling plant. It’s amazingly pristine water.”
Yet from late 2016 to early 2017, Starkey Water—the name of Whole Foods’ brand—recalled more than 2,000 cases of water after tests by regulators showed an impermissible level of arsenic beyond the federally mandated threshold of 10 parts per billion. A year later, Whole Foods’ internal testing showed results that were just under the federal limit but still at levels that pose risks if regularly consumed, according to growing research and independent experts, including Consumer Reports’ scientists.
Asked to respond to the allegations, Starkey Water told Fox News
"At Starkey Water, our highest priority is to provide customers with safe, high-quality and refreshing spring water. Beyond the required annual testing by an FDA certified lab, we have an accredited third-party lab test every production run of water before it is sold, and our test results from the same lot analyzed by Consumer Reports show that these products are fully compliant with FDA standards for heavy metals. We would never sell products that do not meet FDA requirements.”
Doesn't this sound like traditional corporate doublespeak irresponsibility?