Do you prefer whole wheat or white bread?

I've preferred whole wheat bread ever since I was very young, and find white bread to be quite tasteless.
It seems that most people I talk to prefer white bread, but are unable to give a reason why. They just say they like white bread better.
I wonder if it's because they were raised on white bread and never thought to question it.
It almost seems as if their world would be shattered if they were to entertain the thought of eating whole wheat bread. No offense to those who may feel that way. Many seemingly inconsequential subjects can have deep-seated origins, in my opinion.
Why wouldn't anyone prefer a more flavorful bread?
Do you prefer whole wheat or white bread?
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