Why I believe the over modernization of products is destroying their legacy

[Kayla45]

In recent times products that you normally would buy at the grocery store seem to change their logos, or what they represent. Many of these companies or corporations have a reputation or a history in regards to logos and how they are packaged and presented. These are my takes on modern day corporate marketing and interventions that’s ruining the everyday products we see and use.

Here’s some examples

Aunt Jemima

This popular brand of pancake mix has existed for over 100 years, due to rising concerns of the art portrayal on the packaging, it was removed entirely. Effectively wasting all the history this product has. There’s many more examples of this kind of corporate upturning of old mascots as well. It’s just such a shame that only now people see an issue with a logo that otherwise went practically unchanged for so long.

Land O Lakes

Land O Lakes butter created in 1921 portrayal of an Native American Woman was seen as a culturally insensitive image, and thus also erasing part of the historical significance these products have had growing for them for many decades. Is it really right for the company to adhere to these stereotype claims only now that people are becoming more uncomfortable with it? After years and years of it not effecting anyone in the past?

Pepsi

Finally the latest example of corporate woke culture comes from our friends at PepsiCo, honesty this one isn’t as dumb as the other changes mentioned above. The logo is still there, just in a new fashion. Even so the new style really is what annoys me about companies trying to “modernize” their products to make them seem “trendy or cool”. It’s just unnecessary for the most part. I’ll give Pepsi some credit at least for sticking true to their logo and history unlike the others mentioned here.

Closing thoughts

Anyway my point is I firmly believe companies are trying these new marketing strategies to stay relevant, but erasing the history and legacy of your product by doing so doesn’t make the company any cool or appropriate by doing so. Nowadays when I see a redesign of a product I can’t help but to think “Wow, how ridiculous”. Culture is changing and it’s something I’m going to have to accept, but it doesn’t mean I have to agree with it either.

If you made it this far then thanks for taking a look and reading my take on brand’s changing iconic logos.

[Still-alive]

With the profit incentive driving most of these corporations its no wonder they will do whatever it takes to cut costs wherever they can including substituting ingredients for cheaper alternatives.

A lot of these companies also believe they are appealing to the masses by removing things like the native American woman but in reality its only a small teeny tiny bandaid (which lets be real no one asked them to do that) over the big problem which is... yup imma say it capitalism.

[AviatorTom]

I agree with your post, very well done.

We as a society have put an over-emphasis on political correctness and trying to please everyone, even though PTBarnum told us years ago that was impossible. We've lost the ability to laugh at ourselves, there's no longer any forgiveness (one strike and you're out) and tradition (as you describe in your post) has lost its meaning.

[AviatorTom]

Thanks for MHO

[ohsheeT]

I think McDonald's started it they started out with real food now all you get is supplementary fake additives for their food with a higher price if you look at the new Pepsi cans I think they're a little bit shorter and fatter I'm not positive I think that you're even less per ounce in the cans now I think I'll have to check that out but they changed the ingredients why not change the logo. I was thinking about this the other day

And I forgot the product that it was but I was thinking that this is the only product that has not changed the packaging the ingredients or their price after all these years so I mean I would buy that product all the time I damn I wish I could remember what it was.

But if you look at all the greedy business people everything has gone up sky high and then they raise the prices again it's nothing but greed in a lot of different ways they might have to raise their product and price by a couple pennies or something like that because of how much they sell they still make their profit but when they raise it up another 50 to 85% of the original price it's pure greed but yeah I just bought a 24 pack of Pepsi and I saw that they changed their logo I would like to find an old can and see if the ingredients has changed

[RealMarek]

One of the paradoxes of the new faith is its internal contradictions, such as demanding representation and simultaneously prohibiting representation. As for these companies, they are complying with what power demands of them through ESG requirements, which are enforced rather arbitrarily by the large private asset management firms like BlackRock. BlackRock has more assets under management than the US GDP. Its CEO, Larry Fink, is very woke, and what he says goes for most corporations or they risk suffering stock disinvestment.

[Anonymous]

Pepsi is a bad example (and has nothing at all to do with wokeness). They've been changing their logo every couple of years or so since pretty much forever.

The Aunt Jemima one is HILARIOUS! "Hey! There's a pancake mix and syrup that fucking EVERYONE loves! But it has a BLACK WOMAN on it! That MUST be exploitation! We MUST REMOVE THE BLACK WOMAN picture from the popular pancake products that everyone loves!"

The fucking Woke-tards are pretty much indistinguishable from the Ku Klux Klan. Seriously--their policy positions are almost identical. What a bunch of shit heads! lol!

[Sweetsurprize]

{Wow, how ridiculous”. Culture is changing and it’s something I’m going to have to accept, but it doesn’t mean I have to agree with it either.} If you don't agree with it, then why how are you accepting it? Do you mean you don't have a choice? I've felt that way for a lot of things in this life, including breaking up with my asshole ex @still_alive.

[runitupkai]

This is so stupid... I grew up with Aunt Jemima and Land o Lakes. When I was 4 and I saw Aunt Jemima on a box of pancake mix I thought it was cool seeing a black lady have her own pancake mix and it made me feel special. Land O Lakes too but why just why now are they doing this. AFTER YEARS AND YEARS.

[Andres77]

Aunt Jemima was the first black female millionaire. Now no one is ever going to remember her. Woke killed her memory.

land o lakes. Keep the land, get rid of the Native American. Well Fuq, they did it again.
absolute idiots

[love_conquers_lust]

It’s PC. I didn’t know that about Land O’ Lakes. I guess ultimately it doesn’t matter for these kinds of products. The taste and nutritional value are what’s important.

Media consumption is a whole ‘nother animal from food marketing. Fucking Disney and Hollywood. Stop hating white people.

[TadCurious]

I never understood what was so wrong with Aunt Jemima. She was obviously a beloved figure in the logo and brand name.

[OddBeMe]

Well I’m in marketing…. and you’re essentially right. Some companies rebrand to get more notice, others like aunt jemimah rebrand in the face of a lot of extremist me too talk and cops killing black people.

Personally, I don’t recommend it to clients. Even aunt jemimah. Yeah that syrup company started with the face of a black house-maid… but today I’d argue it’s brand awareness. Or brand equity.

But rebranding never goes well.

[strateguy632]

i don't understand. i thought showing a minority was needed, based on complaints not enough minority in films. so removing a minority from labels that had never been an a debasing but an honor, seems backwards.

[SexyBrunetteNY]

It's true. I feel like they are dishonoring their own legacy and it's all in some way a part of history. No need to fix it when it was never broken.

[DummyThiccFeraligatr]

I have loved Uncle Ben's rice and Aunt Jemima's pancakes since I was a kid. The corpos can remove the faces and names, but they'll still be there and associated with lots of good food for me over the years.

Modernity ruins many things.

[havingfun2023]

Personally, I'm waiting impatiently patiently for the new Pepsi logo cans, I'm so waiting 👀👀👀👀😳

[midnightmoon05]

Do you think peoples opinions matter? Their goal is to get more to buy their products.

[Iron_Man]

Pepsi will never be destroyed thats the number 1 company in the world for soda. I love their Mountain Dew as well

[AviatorTom]

@Iron_Man With all due respect... are you aware that the Coke bottle is the most recognized icon on the planet?

[Iron_Man]

@AviatorTom it might be popular, but I’m a Pepsi and diet Mountain Dew man both from the same company

[MJtheCoach]

How many people do you see that care about their diets? Everyone is a foodie which means they eat crap. which are not food.

[midnightmoon05]

It means these companies are continuing racking up millions and billions while successfully destroying followers who wasteing their time and money “competing” for no reason when water is just the best source of liquid.

[MysteriousDarkness]

Aunt Jemima is rooted in racism. It goes back to the Mammy archetype

[chrissykerdock]

can't be racist can we

[Kayla45]

I do not condone racist behavior at all, I'm looking at it from a more historical point of view.

[chrissykerdock]

i'm looking at it they took aunt jemima off the pancake because she was black... racism but in reverse

[MysteriousDarkness]

@chrissykerdock
Either a person is racist or not. There is no reverse racism.

[chrissykerdock]

@MysteriousDarkness yes there is... explain why aunt jemima was taken off the box

[MysteriousDarkness]

@chrissykerdock
Look up Nancy Green. It also goes back to Mammy archetype

[Anonymous]

I still call it aunt jemima