Why do stories of degradation and humiliation make you more popular, people are more interested?

People hang on to your every word.
First of all I am not implying that people enjoy other people's suffrage, but it seems to be more entertaining to many.
When a scandal happens in celebrities' lives people seem so eager to hear more and remember them more, but when they made an expensive record deal or something positive like that it receives less interest.
I see this in myself, when someone has drama they want to talk about I am more willing to speak up.
Is it because we want to provide our insight and advice?
Yeah this question was inspired and really came from The Simpsons. But I wondered it since.


http://blogs.lse.ac.uk/politicsandpolicy/why-is-there-no-good-news/
Why do stories of degradation and humiliation make you more popular, people are more interested?
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