How do you feel towards the ads in which women are objectified?

[The_Shadow_Dweller]

Recently, a really disgusting ad regarding a deodorant or perfume named 'SHOT' was telecasted during the IPL (Cricket series) in India.

4 guys and a girl in a shop. They are asking who is going to take the shot first. The girl really looks scared. Then the guys pick up the bottle. And she looks relieved. The ads are played in between the video.

India is already having a really bad reputation for women safety and this worsens it. I am feeling really bad about it.

As for the creative team, I can understand that. These people work on the projects for so many hours, that that may not see what a fresh normal person would see in the first glance.
But this is the exact reason why test audience are there. Deadline hopefully is not the main problem here, that they had to skip so many essential steps from the management model.

[OlderAndWiser]

I think such ads are stupid and appropriate market pressure will show advertisers what is appropriate and what is not.

[NathanDavis]

I think it is done on purpose...

if you make your ad controversial... you will gain world wide attention and coverage of your brand

if you make it regular, most people won't care not five second thoughts about it

nowadays it happens just way too often to be a slip every time

[EnglishEuropean]

This. Sometimes it's hard to tell if the ad men are being really smart or really stupid. Getting your ad banned just means more people are going to see it.

[roy_ricky09]

If you think that bad, why don't you file a case against the company.
And when you say India has a bad reputation, make sure you have statistics to backup your theories.
Posting questions here isn't going to do anything.

[roy_ricky09]

And just for your information, there's a board that approves the ads before they are broadcasted. Don't you have something to say about gutkha ads?

[roy_ricky09]

No doubt the ad was bad.

[The_Shadow_Dweller]

The complaint has already been filed.
I am also thinking about the board. Where was the board. CBFC certificate is also required. Again, how was it approved?

As for the Pan Masala ads, there are certain rules which the companies need to follow and they do follow it, so they are out of the question. I think, one company was even fined for not following the prescribed rules.

As for the statistics, just go on the internet and search for global indices. You will get our answer.

[roy_ricky09]

You should probably check it again. Anyway relax. These are all publicity tactics.

[The_Shadow_Dweller]

I agree.
Some companies like to be free from any controversy like Disney, while others like Dior like to be in the controversy. I can understands their strategies.

But I also believe that they should not use the 'rape-culture' for their ads. It is literally promoting it. Although most probably without their own noticing it. That was where I was really triggered.

Anything but that, I thought.

[msc545]

I don't care if women get objectified. India has a bad reputation for male safety.

[FunkyMonkee]

Like what?