Why do some guys brag about money if they hate gold diggers?

If a man wants a woman who likes him for more than just his money, why constantly bring up how much he makes, what he does and how much his things cost?

If he is bragging about what he have, isn't it safe to say that his finances is his best feature? If so, then why not accept women who just want him for what he has? I don't get it.
Why do some guys brag about money if they hate gold diggers?
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