I work at a national department store chain whose name I will leave off. I have worked here for almost 5 years now doing everything from stocking shelves to working the cash register. I wanted to take a moment to share with others this revelation I had about men's underwear.
When I first started working at this department store, men's underwear was just another thing to stock. You had your boxers, boxer briefs and a small assortment of briefs. About a year ago however, I noticed something different when working in the men's section...all of a sudden there were new styles of men's underwear for sale. The amount of briefs we started carrying tripled and stylish jocks and thongs made their debut on our shelves.
I laughed with my coworker as we both joked that no guy would ever purchase these but as the days turned into weeks and weeks into months I found myself sorely mistaken! I was ringing men up on an almost daily basis who were purchasing these jocks, briefs and thongs. Who would have thought that men would be interested in wearing these styles?!??
I finally had to ask one of my customers what the draw was. He said, "they are very supportive, that his fiancee liked them and they made him feel good about himself." okay fair enough, I guess guys should have more choices when it comes to clothes, I like to think of myself as a pretty open 21st century woman.
I noticed that over time I started picturing some of the customers in their skiivies and I must admit it did get me a little hot and bothered. I decided to purchase and gift two jocks to my boyfriend and after a strange few looks he agreed to try them on. Well turns out I got more than just a little hot and bothered when he slipped them on. He looked so masculine like a professional baseball player! So now going forward my boyfriend has worked in a few different styles into his underwear collection and I must say I am a very happy lady :)
So from someone who has first hand experience selling and stocking men's underwear I can tell you that men are starting to branch out and care more about how they look in the underwear department. Sales are up, up, up and women's enthusiasm (like mine) should also be up, up, up.
Some examples of the underwear: