My crush ignores my snapchats but responds to my friends, why?

Anonymous
my crush who is also a friend and I were so close. last week he kept sending me pictures nonstop and asked personal questions about what he should get and what to do and he even asked me to the movies. he even bragged about how much he can lift and he teased me all the time. now, since Sunday, he has suddenly been acting different. he snapchats me less and less everyday, but there are moments where he will snapchat back right away. however, most of the time he will know I snapchatted him but ignore it and answer my friends snapchat instead of mine. but I do see him look at me every once in a while and then he looks away. did I do anything wrong? I don't know what's going on, we used to be so close and now he barely makes time for me anymore. please help me 😩
My crush ignores my snapchats but responds to my friends, why?
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