The Meanings of Red. Red is the color of extremes. It's the color of passionate love, seduction, violence, danger, anger, and adventure. Our prehistoric ancestors saw redas the color of fire and blood – energy and primal life forces – and most of red's symbolism today arises from its powerful associations in the past.

The red-attraction effect refers to the finding that the color red enhances attractiveness ratings of targets, and is most robustly observed when males rate females. ... The effect of exposure to a color and the impact of pairing a color with a target were disentangled using a novel design.

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