The Fear of Rejection.
You may be a popular girl, a really outgoing girl who gets along well with everyone, a beautiful girl with many great friends, or even a girl that likes to be surrounded by male attention. See, the better or a person you appear to be, the more he values you. When you value a person, you begin to care about what you do, what you say, and how you behave around the person you value, and if his value within you reaches a certain point, he will not approach, despite having great confidence within himself overall. If you have ever wondered why a guy ignores you, but will approach everyone else yet still show signs of attraction towards you, it is because he values you more than the others he approaches, and that he fears the possibility of you rejecting him before he approaches you, thus causing him to attempt to move on. Here are a few examples of when and why he will not approach.
You are high maintenance
In comparison to his life, you appear to have an overall better social life, and an overall better reputation. If he were to believe that you are superior to him, he will fear rejection if he were to approach, because you are a person that he'd like to become. He believes that he's nowhere near as great as you are, and couldn't possibly face the embarrassment.
You are surrounded by friends, especially guy friends
Personally speaking, whenever I like someone, I'd like to be alone with them for as much as possible. If you have ever wondered why lone guys tend to stay away from you during classes, events, or parties, it's because your friends intimidate him. He will believe that they will attempt to keep you away from him at all costs, since you are their dear friend of course. However, if you are looking for intimacy, this becomes a problem. As long as you're around those friends, the guy you're interested in will always believe that your friends are going to protect you from him, especially if they're guys. You wouldn't want your friend to snog on someone that they don't know, so why would your friends think any different? They will protect you, and he will always believe so, causing him to quickly move on to the next.
You are too aloof with your interest in him
Your lives seem to be on par with each other. Overall, things are just fine, except that he has to be the one to approach you, to show the signs of attraction, to ask you out, etc, while you attempt to hide your feelings over your own fear of rejection. Unfortunately, this can cause a guy to believe that you don't like them. Ideally, no one would approach anyone that isn't interested in them, and guys will do just that if they believe that you don't like them, even if they still like you.
As a guy, I can say that it's pretty hard to approach any girl that I actually like. In the given circumstances, a guy will be less likely to approach you, although don't be fooled by his lack of approach. It never has anything to do with his interest, as the shyest of people will always hide the feelings for the people they love most, even if it hurts them the most.
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