Guys: why do you ignore women who are nice to you in social media?

Anonymous
Guys: why do you ignore women who are nice to you in social media?
There is this guy that acts all nice and friendly when we see each other in person but I notice that he always ignores me in social media! I’ve made it clear that I like him and I know that he likes me too. Anyway, A week ago it was his birthday and I baked a cake for him and commented Happy B-day to him on fb. He ignored my comment completely and responded to everyone else but me. Why would a guy do this? What’s the purpose of this behavior? Guys out there, please share some opinions! Thank you!

Ps. Please don’t give me an answer such as: “same reason why women treat nice men badly” cuz I’m not even mean to anyone! 🥺
Guys: why do you ignore women who are nice to you in social media?
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