He was always super sweet, why is he rude now?

Anonymous
We’ve met quite a while ago and til like 2 months ago he was also super sweet, giving me compliments, flirting and stuff. We then started being more physical with each other and cuddled a lot and I really hoped we could become more. He then suddenly became super rude when we are texting and always tells me how everything I say is stupid, how I am not pretty and do everything wrong. We still meet every week and he is still very cuddly and quite nice and a bit flirty irl but his texts hurt me and even through I told him it hurts me it basically gets worse and worse every day. I honestly just assume he has lost feelings, but why does he have to be so rude?
He was always super sweet, why is he rude now?
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