Is this normal guy best friend behavior?

Crybabyyfaiiry000
So basically, I've known this guy for about 2 years now and I don't wanna make assumptions that he likes me. I don’t want to make a complete fool out of myself assuming things that aren’t true. He does things that make me have no clue if it’s normal for guy best friends to do or say, for example, he always tells me that he is my boyfriend and my bestfriend, etc.. . . His guy friends also had asked him if I was his girlfriend, but he told them I wasn’t and that I was his wife. He sends me pictures of him so I can show him off on social media and tells me to put him on my highlights on Instagram. He compliments me and calls me babe , love , my love , and sweetheart. One time I told him to hook it up with one of his friends in a joking matter and he gets upset. When ever I tell him that one of his guy friends follow me on the gram he tells me to tell em to F off. This behavior has begun a few months ago. Before he didn’t act like this nor did he ever call me babe or any of that sort. Anytime I post something on insta or any social platform he texts me a screen shot and tells me to delete the post or picture I posted. He also told me once that he doesn’t know what I do that makes him love me or that makes him like me anyways, I'm not sure if this is smthn guy friends do but it really doesn't feel like that, then again I don't wanna make assumptions over something that isn’t true. Advice needed for this! Help..
Is this normal guy best friend behavior?
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