How can I get my girlfriend motivated for workouts and to lose weight?

GlennStorm
My lovely ladyfriend is a little overweight and wants to lose about 20-30lbs to get down to the shape she wants. Trouble is... she doesn't really act like it! She is pretty good about TALKING about eating healthier and exercising more, but any attempts don't seem to last long. Particularly the working out thing. She just doesn't stick to programs well at all. Then she gets discouraged about lack of progress.
I don't want to be 'that guy' who seems to be a jerk by forcing his girl into looking like he wants her too. eg. buying her a gym membership seems risky, I don't want her thinking I'm dissatisfied with her shape - I'm not! I want her to choose how to do it, and to conquer this challenge with her own willpower. With a little guidance perhaps hehe
I should add - one big hurdle right now is that we an online couple, and not together very often, so I can't really work out with her regularly and help that way.

How can I help her?
How can I get my girlfriend motivated for workouts and to lose weight?
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