How do you pronounce the personal smart phone messenger "KIK"

Do you pronounce it as "keek," "kike," or "kick"

I thought it was pronounced as "kick," but I've heard other people pronounce it the other 2 ways as well. So how do you pronounce it. Not looking for the correct pronounciation
Keek
Kick
Kike
Select gender and age to cast your vote:
How do you pronounce the personal smart phone messenger "KIK"
Post Opinion