At a push we've got the way Brad Pitt looked in fight club, and this seems to be an almost universally desired physique for women:
Now let's look at what a google image search says is the definition of 'toned'.
As you can see, these guys are not just 'toned', they are on the verge of becoming bodybuilders. The guys that don't look like this tend to look like this instead:
And this isn't just google, this is what people in general seem to think nowadays: either you're fat, skinny as a rake or jacked. There are no middle grounds.
I already created a GAG poll and the majority of women so far have voted in preference of 'skinny toned' over the 'shredded' option (though it is a slim victory at this point along).
28 girls prefered this guy ^
It's at an early stage yet but only 26 girls preferred this guy^
So if GAG is anything to go on (and it quite probably is not an accurate sample size) it is not women causing this. So what is? Is it an increase of societal pressure on guys to hit the gym 5 times a week and eat 6-8 meals a day, or is google image search just showing a bit of bias towards BB. com? Is it just a failure of simple logic? Or am I just being delusional?
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