I see posts (memes) and even kids shows like SpongeBob and Mickey Mouse where they display opposite-sex couples kiss, but if they display same-sex couples or even if it's just two brothers, they'll cringe and say "they're spreading an agenda."
These are the very same people who say, "It's none of my business. I don't care what you are."
They are the same people who likely cringed at interracial couples even if that wasn't part of the commercial's agenda.