The H&M ad features two elementary schoolgirls dressed in school uniform, with the slogan “Make those heads turn in H&M’s Back to School fashion.”
It prompted a backlash on social media, where users called it “creepy,” “disturbing,” and recalled their own stories about “being ogled” while still at school.
Australian writer Melinda Tankard Reist was outraged by the ad, “Little schoolgirls generally don’t want to ‘turn heads.’ The large numbers I engage with in schools want to be left alone to learn and have fun and not draw unwanted attention to their appearance.”
H&M has apologized and removed the school uniform advertisement in Australia.
This ad offends me
I am cool with this ad
Those two aren't attractive enough to "turn my head"
The models are attractive but I'd resist the urge to look
I would check them out. Who cares.
Australia has gone "woke"
I used to love to turn heads in my school days
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