Breast Cancer Awareness Month. What do you think of the usual campaign?

CommieDearest
I think we've all seen people sporting bracelets and bumper stickers that say shit like "I love boobies" and "save the tatas!"

What do you think of this tactic? I'm a little torn, on one hand I can't necessarily be against anything that brings attention to this and raises funds for awareness. On the other hand, I think it's incredibly sad that the sexualization of an ILLNESS is more useful than making it about the human being, and not her breasts.

I'm much more into this...

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Thoughts?
Breast Cancer Awareness Month. What do you think of the usual campaign?
13 Opinion