Should you love yourself, or better yourself?

I hear this a lot,
people say love yourself and if someone doesn't like you for who you are, then they aren't for you.

Then again you hear
Better yourself, not for others, but for yourself. Be the best you can be. etc...

which one do you believe in?
Love yourself for who you are.
Better yourself.
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Should you love yourself, or better yourself?
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