Why are women so shallow these days?

What happened to women just wanting to be loved? Have a great guy by their side regardless of what they look like? These days it seems women only want "hot" guys. Well, "hot and good" guys are VERY hard to find. Look past the candy coating, and you'll find majority are real pricks. Appearance shouldn't have so much of an influence. WTF
Why are women so shallow these days?
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