He says I'm trying too hard, what does that mean?

Me and my ex have starting talking again after realising things, and we are just seeing how things work out. We had many months of space apart in the time I changed and grew up, and I didn't want to lose him so I fought for him, he's real important to me. As he was my bestfriend prior to dating, so we are friends at the moment but it's more than friends.. but we aren't dating as it's not the right time and we have circumstances. We just want to get to know one another againand start afresh. We have a really good bond and a deep connection, and things seem to be going well. We are just enjoying each other's company. He flirts with me and talks to me more than a friend. I still love him but he told me he only likes me. I'm the type to show someone I care by making extra effort and really trying because it just makes me happy knowing I've made someone else happy. I wanted to do a nice gesture for him and he was shouting saying I'm only doing that so he could want me and chase me. Which is so so wrong, I have always been this way and I don't believe in giving and receiving, I just think it's nice to give to people from the heart. I feel like he just think I'm this bad person and doesn't understand my intentions. So I expressed how I felt and he told me that I try too hard.
What am I supposed to do? What does that mean? What are ways I can stop trying?
He says I'm trying too hard, what does that mean?
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