Why would a guy play mind games?

Like asking you over then blowing you off then calling a day later and acting like nothing happened, not revealing their true feelings about you, acting all understanding when you call them out on their shit and then still wanting to talk to you, and then chase you when you are willing to walk away from them, and then making comments like "You know you like it" when you stand up for yourself. What does this stem from and what would man try to gain from it?
Why would a guy play mind games?
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