Most Helpful Guy
From a relationship coaching lens, sometimes and it applies to both men and women. There are two reasons for this:
Some people need mystery, intrigue, a challenge and they get bored with the easy way into someone's heart. This is childish but not completely uncommon
Some people, when they feel something real, get scared and back off. They've been hurt before and don't wanna get too close to someone.1THIS IS NOT RELEVANT ANYMORE
Most Helpful Girl
Sometimes guys are puling away when a girl becomes too clingy, too dramatic.
To keep guy more interested in you, sometimes you can be unpredictable, like kissing a guy unexpectedly (but of course when you'e both in relationship) being spontaneous and do some activities you didn't plan to do. Sometimes you can be a "bad" girl around your guy too, like not being afraid of being sarcastic sometimes, have some wild sex:) Not being too submissive, showing your boyfriend that you can have your own opinion too, sometimes boast yourself that for example you're doing something better than him and challenge him :P
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