Why do some people go into denial after being rejected by their crush?

Anonymous
I've ran into some people guys and girls who can't seem to accept the fact that their love interest doesn't like them back and can't seem to move on from it. I saw this one thing on here saying that a pudgy kid kept asking this one girl out over and over again after she said no multiple times. Like why do people do that? or why does it seem that some people are in denial and can't accept it and move on to someone else?
Why do some people go into denial after being rejected by their crush?
Why do some people go into denial after being rejected by their crush?
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