If woman say looks don't matter that much, why do they put so many guys in the friendzone?

As a girl you have one or multiple male friends who you have fun with and like being around, but you don't want anything more that just friendship. No relationship or anything sexual. Can there be any other reason beside looks as a reason?
If woman say looks dont matter that much, why do they put so many guys in the friendzone?
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+1 y
This question isn't about me or my situation.
If woman say looks don't matter that much, why do they put so many guys in the friendzone?
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