Complimented my crush but he never complimented me back?

I am generally so embarrassed… me and him were talking it got to a point were we were talking about our relationships in the past than he told me a girl he is talking to keeps leaving him in delievered I then told him “really? Ur so cute and u have a good personality” and he said “FR?” And something happened after that but than I wrote him a sentence on how good his personality is and that he is cute than he mentioned a funny quote from a song and laughed it off… I played along but he never ever complimented me back I am literally honestly so embarrassed….. I’ve never been so embarrassed in my life? Does that mean he thinks I’m ugly or… he is just playing hard to get… I am so embarrassed? Please be brutually honest 😭

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I think I just got friendzoned after reading over this…
Complimented my crush but he never complimented me back?
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