Is it worse to reject a guy or friend zone him (don’t want to end up being the jerk)?

I suspect that a guy that one of my friends knows will ask me out soon. I don’t like him in a romantic way but he seems like a good person. He is also kinda shy like he hasn’t talked to me yet. I am asking this to ensure I handle this right, thank you! :)

Friend zone him
Reject him
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Is it worse to reject a guy or friend zone him (don’t want to end up being the jerk)?
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