Why would a guy won't reply to a text message?

Anonymous
We have been talking for 2 weeks now. So today he initiated the conversation by saying 'good morning' , I replied g morning back then he didn't say anything. I thought let me ask 'how are you?' He online on whatsapp without reading my message or reply to it.
Why would a guy wont reply to a text message?
Why would a guy won't reply to a text message?
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