Gifts for your special someone?

This is mainly for the ladies but guys can answer too.
Should your special someone buy you a gift, does it have to be a brand name? As in, if a guy wants to buy his girlfriend a purse, does it have to be a brand name? Or can he just buy something he finds cute at whatever price from whatever make?
I guess the equivalent for guys is powertools, do you guys want it to be a specific brand if your girl buys you one?
Gifts for your special someone?
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