There has been a 2.3 % increase in the amount of hunters/trappers in the last 5 years. There are 13.7 million people hunting, spending 38.3 billion dollars on equipment, gear and clothing annually. Hunting is influencing the fashion industry. Companies such as high end Kuiu have seen sales at 30 million in 2015 with a projected 50 million by the end of 2016. Under Armor has even launched a new line recently of hunting apparel just for women. Even Bass Pro Shops and Cabella's are growing in sales when it comes to the increased apparel sales for hunting.
A new upscale trend is not just in rural America any longer. Who are your hipster hunters now a days? It is the younger millennials who are urbanites living in New York or San Francisco. There has been a shift in the pool of people hunting. These are people taking the farm to table movement to the next level. These younger types are typically often left leaning conformists who have started by taking up bow hunting and other hunting. They are motivated by a healthy life style and organic foods.
Female participation rates for gun-deer hunting are increasing fastest among millennials. For instance, female participation never exceeded 20 percent for any age group until 2007, when girls represented 20.6 percent of all 12-year-old gun-deer hunters. In 2014, girls represented nearly 26 percent of 12-year-old gun-deer hunters.
Generation Y has inherited the most polluted planet in all of recorded human history. The impact of this is felt everywhere, but no more viscerally than on our dinner plates. The question of where our food comes from is on the lips of everyone today, with books like Food Inc or The Omnivores Dilemma fueling a rethink on what food and eating mean in the 21st century. As a generation, our entire generation faces a choice: either continue the disastrous environmental, and economic food policies of the Boomers or make new choices regarding how and what we eat.
It’s time for us to start hunting.
It will take strong voices to make a cultural change, while hunting has its brutality, people don’t think twice to Instagram their food with dubious origins. There are emerging voices in this fight, authors like Steven Rinella (@stevenrinella) and Hank Shaw (@Hank_Shaw) remind us that the best food is wild, and that the story of what is on our plate matters just as much as how it tastes.