This scene from the movie Gone Girl made me think of this question. a lot of people mostly men came away from this movie thinking the main female lead is a crazy sociopath. However a lot of women came from it feeling like they can relate to her and some going so far as to call her a hero. This speech was one of the highlights of the movie and a lot of girls seem to relate to it a lot.So basically the "Cool girl" just pretends to be a down to earth "one of the guys" type of woman and being into "guy things" just so men will find her more attractive.
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