He pretends he doesn't know my name?

I like this guy & I feel that we have this connection. I first noticed him when he talked to me and surprisingly, he knew my name even if we were not introduced.
Lately, we see each other regularly in a football practice. He leads the drills. When he wanted to correct what I was doing he asked "what's your name again?" then he asked my team mate "what's her name?". I thought to myself "are you serious? Come on!". We are even Facebook friends. I'm 100% sure that he knows my name. Why is he pretending that he doesn't know my name? It's quite annoying on my part
He pretends he doesn't know my name?
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