Why would a guy pretend he doesn’t know things about me or remember details related to me?

This guy will “play dumb” about things I KNOW That he knows about me. An example is my birthday. He knows it’s in July but he’s like “oh yeah, you said your birthday is July isn’t it?” Another example is I made him artwork based on his favorite movie as a gift once, and he has mentioned it a good number of times since then... but each time he acts like he is JUST remembered it even exists. He even one time acted like he didn’t remember my last name when he has previously proven he knows it. And no— he doesn’t normally have a bad memory and doesn’t seem to do this to other people (at least when I’m there). Why would he do this?
Why would a guy pretend he doesn’t know things about me or remember details related to me?
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