Should I just keep liking him or I should move on?

there's a guy i like. He calls me whenever he wants to ask for my help. We're friends for 2 years already. We once having long conversations otp, he told me about his dream car, his dream wife, and a little bit of his daily routine and we're having fun laughing at each other jokes. But then he ghosts me and being the "help- seeker" again. I've told myself that I should quit liking him, but then he text me, ask for help again and give some 😗🙈 emoji. What does it mean? Does he really fooling me rn? or truly likes me? or he just see me as good friend? Help me. Someone should help me.
Should I just keep liking him or I should move on?
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