Women are mostly seeking love and commitment while most men are only seeking sex and "friends with benefits" relationships women are judged more by looks so that's what men go after first more than anything rather than thinking about whether or not she will make a good wife/girlfriend they chase the women who challenges them and withhold sex from them until they have invested a lot of money and time on them but once that happens, then they will slowly begin to love because they've invested so much into them.
Men don't love women it's all about the lust which is why they're more unfaithful than women.
Women fall in love too easily because they're seeking love and validation from men while most men just want to hit it quit it.