If "looks don't matter," then why is dating harder for those considered to be unattractive?

Cynicaldreamer

*Disclaimer: I use the term unattractive very loosely as it's hard to define what someone considers to be attractive or not. For the sake of this question, let's assume you do not see yourself as an attractive, highly sought after person-

Question that randomly crossed my mind this morning as I'm working out, haha. But humor me: you always hear people say when they're looking for a partner, "looks don't matter!" as they then go after someone that's highly attractive.

If looks really don't matter, then why do people that are considered unattractive have a difficult time finding partners? Assume they're putting in full effort to pursue a relationship and still have little to no luck.

Curious for others input on the matter

If looks dont matter, then why is dating harder for those considered to be unattractive?
If "looks don't matter," then why is dating harder for those considered to be unattractive?
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