Why does he praise me and call me beautiful even if I feel not so much like that?

He calls me beautiful and all the beautiful names, nothing sexual which I like honestly. I don't like to think that I'm insecure just unattractive to a lot but to him I feel like a queen and it feels good to know that he sees me like that but sometimes I don't accept the compliments (I don't tell him I don't).

Why does he praise me and call me beautiful even if I feel not so much like that?
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