Friendzoning a girl?

Anonymous
Guys, when you friendzone a girl - why do you want to still be friends with her?

When

1. You know she likes you; and

2. You know that it'll probably hurt her to have to be only your friend

I ask because myself and this guy I recently met have an obvious emotional connection, but quote "I can't be with you because.. (insert super stupid appearance related reason)" and this hurt me, but he seems to still want to maintain our friendship even though he knows I want more.

Boys are so confusing :(
Friendzoning a girl?
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