Why is acting cold after I put him on the friendzone?

Anonymous

After 3 months he started treating me like a girlfriend and told me that he loves me and wants a formal relationship. I rejected him because: he criticize women a lot, he knows I make good money by being my own boss (my males friends who are business owners have me that fear) he told me that he wouldn’t like me if I cut my hair, and I have an illness and because of everything I thought he would support me. I’m falling in love with him but now he just ignores me, leaves me on read, replies late doesn’t pay attention to me.
Do you guys think he only was faking his love just to get something from me? I felt like he actually like me but not 100 percent. What should I do?

Why is acting cold after I put him on the friendzone?
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