Why do you think women rate men lower in attractiveness than vice versa?

Many men complain about the OkCupid study that found that men rate women as much more attractive than vice versa.
Why do you think women rate men lower in attractiveness than vice versa?
These men say that it's because women are more shallow, but I say it's because of the opposite: Men care more about a partner's appearance, and women know that, so they work harder when it comes to their appearance. Since they work harder, OF COURSE they'll be rated as more attractive.

This is the same reason many women will say that gay men are hotter than straight men: gay men, seeking to attract men, put more effort into their appearance than straight men, who seek to attract women, who care less about looks.

It's also why lesbians are often seen as less attractive than straight women. Lesbians don't need to put as much effort into their appearance because they're seeking to attract women, who care less about looks.

Once I did a poll asking how much time people spent in their online dating pictures. Most men said they spend 5 minutes or less, whereas most women said they spent more than that. When it comes to your online dating profile picture, how much time do you typically put into looking good for the picture?

Men expect their quick selfies to be rated equally as attractive as women's pictures that women spend time into looking good for?

Those are my thoughts. What are your thoughts on why women rate men as less attractive than vice versa?
I have no idea
Vote A
I agree with you. It's because men put less effort into their appearance, so they're rated as less attractive.
Vote B
I disagree. It's because women are too picky when it comes to looks, and they should lower their standards.
Vote C
I think it's a combination of women being picky, & men putting less effort into their appearance.
Vote D
I think it's because women are just naturally better-looking.
Vote E
I think it is for another reason.
Vote F
Select age and gender to cast your vote:
GirlGuy
Updates:
1 y
Lol @ how many boys on the poll are saying that women should lower our standards and be satisfied with guys who spend no time on their appearance. Meanwhile, guys get to date people who spend a lot of time on looking good. How fair is that?
Why do you think women rate men lower in attractiveness than vice versa?
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